Hyper Rewards

Privacy Policy

Last updated: July 22, 2026

This Privacy Policy explains how Hyper Energy Bar (“we,” “us,” or “our”) collects, uses, and protects information in connection with the Hyper Rewards loyalty program, our websites, and our mobile apps (together, the “Services”). By using the Services you agree to this Policy.

Information we collect

Account & profile: your name, mobile phone number, email address, and date of birth, which you provide when you join or update your profile.
Loyalty activity: points balance, rewards, and purchase/visit history from participating locations.
Marketing preferences: your choices to receive email and/or text-message updates, and any later opt-out.
Usage & device data: basic analytics about how you use our website and apps.

How we use your information

Operate the loyalty program — track points, rewards, and visits.
Send you account and transactional messages (for example, a verification code when you sign in).
With your consent, send you marketing messages by email and/or text message about offers, promotions, and news.
Improve and secure the Services.

Text messaging & your mobile number

If you opt in, we use your mobile number to send recurring automated marketing and transactional text messages. Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP, or get help by replying HELP. See our SMS Terms for full program details.

We do not sell your personal information. No mobile information — including your phone number and your text-messaging opt-in data and consent — will be shared with or sold to third parties or affiliates for their own marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties.

How we share information

We share information only with service providers who help us operate the Services (for example, our point-of-sale/loyalty provider, our SMS provider, and email and analytics providers), and only as needed to provide the Services on our behalf. We may also disclose information if required by law. As stated above, we do not share mobile opt-in data or consent for third-party marketing.

Your choices

Text messages: reply STOP to unsubscribe at any time.
Email: use the unsubscribe link in any marketing email, or update your preferences in your profile.
Access & deletion: contact us to access or delete your account information.

Data retention & security

We keep your information for as long as your account is active or as needed to provide the Services and meet legal obligations, and we use reasonable safeguards to protect it.

Children

The Services are not directed to children under 13, and we do not knowingly collect their information.

Changes

We may update this Policy; we will revise the “Last updated” date above when we do.

Contact us

Questions about this Policy or your data? Email hello@hyperenergybar.com or visit hyperenergybar.com.